Advertising to promote services is not unprofessional conduct unless it is what?

• A. Misleading or false.
• B. Truthful and accurate.
• C. Approved by the department.
• D. Limited to certain media.

Answer: (A)

Advertising by a counselor is acceptable as long as it is truthful and accurate. The way to determine professionalism in advertising is whether the message is deceptive or false. If the ad makes misleading claims, exaggerates outcomes, or misrepresents credentials, it crosses into unprofessional conduct. Truthful and accurate advertising respects clients and avoids guarantees or cures, so it isn’t unprofessional. Being approved by the department or limiting the ad to certain media does not by itself determine professionalism, so those factors don’t define unprofessional conduct.